https://www.sylviababa.com/contact daily 0.75 2021-01-22 https://www.sylviababa.com/about daily 0.75 2021-01-25 https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1609817713508-WURSKD02CKEYLWC8CPBE/headshot.png About me - A little about me My whole life, I’ve had this need to go behind the scenes. I have never just wanted to go see an opera, I wanted to be up on the stage making music; and having a nice piece of jewelry was never enough. I had to figure out how to build it with my own hands, which led me to starting an e-commerce jewelry business. And now, with the technology I interact with on the daily? I want a piece of that, too. I have an eye for style, a mind for usability, and a flair for showmanship. My diverse background has taught me that no job is too small to be important, and to always put the user first. In my free time, you can usually find me in the garden or tending to my houseplants, hanging out with my rescue dog Forrest and my cat Violet, or trying out a new craft or hobby. https://www.sylviababa.com/home-1 daily 1.0 2026-05-13 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Home https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1609817597468-HWREDMR595J77SXCWI8N/Untitled_Artwork+2.png https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/35826823-59e4-460e-9932-eb4711ef8141/IMG_9020.jpg https://www.sylviababa.com/work daily 0.75 2026-05-13 https://www.sylviababa.com/work/engagementpoint monthly 0.5 2026-04-16 https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1609451391549-GPT2NFHD5JIOQS8K8CI7/Home.png My work - Blue Shield of California companion app https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1610062399431-568HO9FZG54VC6HO10KP/Hamburgur+menu.png My work - Blue Shield of California companion app https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1609451391806-VSAOF8VTA3TLRXOUDMGQ/My+plan.png My work - Blue Shield of California companion app https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1609451391566-6XW4K15CVH4ODLI7VXBH/Wellness+from+home.png My work - Blue Shield of California companion app https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1609821144215-TDHDYU5EBLDJVUJRDSDT/engagementpoint%2Bmockup-min.jpg My work - Blue Shield of California companion app https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1610063573625-XQD219LQU4DDTAIO7WLA/IMG_4369.jpg My work - Blue Shield of California companion app - I conducted several in-person card sort exercises with pre-pilot beta testers https://www.sylviababa.com/work/smart-sourcing-analytics monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/eaf54a1e-e01e-416a-9ca5-b6fa7a9b95ae/Sourcing+analytics+mockup.png https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/7eba4054-29d4-4019-aaaa-6ca8e06a21d1/analytics+old+experience.png https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/c2becdad-cf60-4ebb-983b-2a42e4851c27/Sourcing+analytics+overview.png https://www.sylviababa.com/work/blue-shield-of-california-medicare-microsite monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1603998559513-SXX8TZVZ0HH5MJZDZH6R/home+XL-min.png My work - Blue Shield of California Medicare microsite redesign https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1603999852856-1KKCH3PZ4QBGMB1GGOI7/image001-min.png My work - Blue Shield of California Medicare microsite redesign https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1603687195938-SX0R20TB4UZ0IUCD8QF9/www.blueshieldca.com_bsca_bsc_wcm_connect_sites_Sites_Content_EN_medicare_explore_Medicare_plans_compare_plans_for_zip_losangeles+%281%29-min.png My work - Blue Shield of California Medicare microsite redesign https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1603687194794-S29M1UGF7YFLD1MER3UV/www.blueshieldca.com_bsca_bsc_wcm_connect_sites_sites_content_en_medicare_learn-about-medicare_medicare_faqs-min.png My work - Blue Shield of California Medicare microsite redesign https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1603687194873-X2YVGQCLURTL1A1IN1VP/www.blueshieldca.com_bsca_bsc_wcm_connect_sites_sites_content_en_medicare_resources-min.png My work - Blue Shield of California Medicare microsite redesign https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1603687524435-1EEMUCXKDZILKNZY0B1Q/www.blueshieldca.com_bsca_bsc_wcm_connect_sites_sites_content_en_medicare_explore_medicare_plans_medicare_supplement_plans_plan_details-min.png My work - Blue Shield of California Medicare microsite redesign https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1603998148591-UOMZH3MJLG1CQDW8DS20/www.blueshieldca.com_bsca_bsc_wcm_connect_sites_Sites_Content_EN_medicare_sales_contact_bar_medicare_events_losangeles-min.png My work - Blue Shield of California Medicare microsite redesign https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/f83bd264-f995-4e0f-a531-238890eb3938/BSC+medicare+web+showcase+copy-min.png https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1604087858109-SO8F1JGCJ6R8BPUF04ZZ/Screen+Shot+2020-10-30+at+12.56.07+PM.png https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1603846096801-HLUBF6F69WS4FF2O048X/new-microsite-analytics.jpg https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1603846152665-2LS18YSNAB1Y8BQLNERE/old-site-analytics.jpg https://www.sylviababa.com/work/monetization-experiments monthly 0.5 2026-04-16 https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/de359bc0-2b23-4bbe-aaff-79bb661a5b52/sponsor+upsell+mockup.png My work - Indeed job sponsorship monetization experiment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sylviababa.com/work/cloudapp monthly 0.5 2026-04-16 https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1603994036870-ODPMJNS0Q74KQTPTT4SN/1-min.png My work - Cloudapp sharing and organization redesign Home https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1603994036791-1D5S9000NW6P9R8GRZYV/2%2Bcopy-min.png My work - Cloudapp sharing and organization redesign Create new collection https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1603994036777-4EVWY5NIWE0DNYNZZM05/New%2Bcollection%2Bcreated-min.png My work - Cloudapp sharing and organization redesign New collection created https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/1609822574123-0NNPI3SC4ERWUI9LQM01/cloudapp+portfolio+mockup+-min.png My work - Cloudapp sharing and organization redesign https://www.sylviababa.com/work/rionational monthly 0.5 2026-04-16 https://www.sylviababa.com/work/best-buy-health-digital-strategy monthly 0.5 2026-05-13 https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/9e605794-c82e-42c6-b4e8-7ff0c525bb26/Screenshot+2026-04-05+at+6.28.44%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/f9038dcf-4644-407f-aa32-68d864981116/Screenshot+2026-04-05+at+6.38.49%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/6d27f457-03ad-4500-b964-6f49f0ecb8d1/Screenshot+2026-04-05+at+7.46.11%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/3834afa9-635e-413f-a77f-ea99f6ce032f/Screenshot+2026-04-05+at+6.41.27%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/b5d69f44-c595-4699-8d53-834793903d27/Screenshot+2026-04-05+at+7.49.44%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/fd865cc5-c639-433e-a989-5beb9c0e10cc/Screenshot+2026-04-06+at+12.10.46%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/a14e602b-9677-4924-8006-0625a0afff3d/Screenshot+2026-04-06+at+1.02.31%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/16fb9371-717e-42dc-b2b5-86d6c94f391f/Screenshot+2026-04-06+at+1.15.01%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/5290a22c-7ef6-4e7f-beb5-b821d918496f/Screenshot+2026-04-06+at+1.15.22%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5f9323ae989402102c340976/0bf71157-b43f-4c72-8c2c-9a078e17a197/Screenshot+2026-04-06+at+1.26.58%E2%80%AFPM.png