Indeed
Smart Sourcing Analytics
Employers were entering the sponsor job flow, but not completing it because they didn’t understand the benefit of an ad budget.
Services
Ideation and research synthesis
Wireframing and prototyping
User testing
Engineering collaboration
Deliverables
High-fidelity annotated mockups
Outcomes
I delivered pixel-perfect, usability tested, accessible mockups to engineering
The new design resulted in a 6% improvement in sponsorship conversion
Challenge
Increase job sponsorship conversion through a series of monetization experiments to validate the value of competitor analytics.
Employers on Indeed were posting their jobs, but not sponsoring them, which resulted in the job becoming stale and not showing up in search results. Working in collaboration with product and engineering, I was able to devise a series of monetization experiments to validate if being able to see the value of sponsorship would increase conversions.
To hear about this project in greater detail, please get in touch!