Indeed
Smart Sourcing Analytics
Talent Acquisition managers needed a way to view and understand their team’s recruiting performance
Services
Ideation and research synthesis
Wireframing and prototyping
User testing
Engineering collaboration
Deliverables
High-fidelity annotated pixel-perfect, usability-tested, accessible mockups to engineering
Outcomes
Engagement metrics increased 60 to 100% weekly
Strong positive feedback 3 to 1 positive to negative thumbs up/down and high satisfaction score improvement
Based on overwhelmingly positive user sentiment and engagement, the product was elevated from a free offering to a component of the Professional subscription monetization strategy.
The initiative's success resonated widely across the company, resulting in spontaneous recognition and positive feedback from multiple departments. “I love it, all my clients have said they love it”
Challenge
Design a new analytics experience for Talent Acquisition managers and internal customer service reps to quickly and easily assess sourcing performance using design best practices and working in partnership with product and engineering.
Indeed introduced Smart Sourcing, a new recruitment tool, but did not have a simple way for employers to ass their recruiting performance without having to download all the data and analyze it manually. Through visioning workshops, user and stakeholder interviews, and competitive analysis, I designed a new experience for TA managers and internal CS reps to evaluate performance easily. After multiple rounds of user testing and iteration, and through collaboration with product, engineering, and data stakeholders, I was able to design a useful, easy to use, and delightful new experience that was well-received by users.
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